SKILLCAT

BUILT FROM THE GROUND UP

COMMERCIAL

THE SKILLCAT “BUILT FROM THE GROUND UP” CAMPAIGN CELEBRATES THE REAL WORK, GRIT, AND PRIDE FOUND IN THE TRADES, HONORING THE HANDS, HEART, AND DISCIPLINE IT TAKES TO BUILD A FUTURE FROM SKILL AND DETERMINATION. THROUGH AUTHENTIC MOMENTS ON JOBSITES, IN TRAINING, AND IN THE FIELD, THE FILM HIGHLIGHTS A PATH FOR THOSE WILLING TO SHOW UP, LEARN, AND PUT IN THE WORK, REDEFINING SUCCESS AS SOMETHING EARNED, NOT GIVEN, AND BUILT FROM THE GROUND UP.

A man driving a vehicle and smiling at someone, with a person in the passenger seat eating an ice cream cone.
A man in a white shirt working on a computer at a desk, with a blurred foreground and a plain light-colored wall in the background.
A young boy and a man with a beard share an emotional moment outdoors, their foreheads touching and eyes closed, with the boy smiling.
A man with short brown hair and a beard, wearing a white shirt, speaking on a black smartphone with a triple camera setup, indoors with a light-colored wall in the background.
A woman with long brown hair smiling and shaking hands with another person. She is wearing a white t-shirt and a necklace. The background appears to be a home or office setting.
A man smiling outdoors with a blue sky background, sunglasses on his forehead, wearing a black shirt.
A person lying on the floor with another person lying across their chest, appearing to perform CPR.
A man with short dark hair looking to the right, holding a strap over his shoulder, against a blue sky background.
A technician kneeling on a porch, working on an outdoor York air conditioning unit next to a house wall with beige siding.
A person holding a book or magazine in front of the sun, creating a lens flare effect, with a distant landscape and mountains in the background.
A yellow utility vehicle with two people inside, one in the driver's seat and one in the passenger seat, parked outdoors near trees and mountains.
A man with a beard and mustache wearing a baseball cap, looking out of a vehicle window with a slight smile.
A person driving a vehicle, with a focus on their arm, hand, and a brown backpack inside the vehicle.
Close-up of a man with short dark hair and a manicured beard, wearing a white shirt, with a neutral gray background.
A young boy with light brown hair and a bright smile, wearing a yellow shirt, is holding and eating an ice cream cone. He appears happy and relaxed, sitting indoors with a blurred background.
Person at a medical or technical workspace handling wires and equipment, with a focus on hands and tools in a dimly lit environment.
A vehicle drives down a dirt road in a rural landscape at dusk, with houses and trees on rolling hills in the background under a setting sun.
A man with long hair, beard, and mustache wearing a baseball cap and a dark apron.
View More Work