SERVED WITH HONOR

LIVE LIFE READY

BRAND ANTHEM CAMPAIGN

THE SERVED WITH HONOR “LIVE LIFE READY” CAMPAIGN CAPTURES THE ENERGY, BALANCE, AND PURPOSE FOUND IN A LIFE WELL LIVED AFTER SERVICE. THROUGH MOVEMENT, COMMUNITY, AND QUIET MOMENTS AT HOME, THE PROJECT CELEBRATES VETERANS EMBRACING AN ACTIVE LIFESTYLE, FROM RUNNING, FITNESS, KAYAKING, AND FLY FISHING TO FAMILY TIME AND CONNECTION WITH FRIENDS. ROOTED IN AUTHENTIC EXPERIENCES AND REAL LIFE, THE CAMPAIGN HIGHLIGHTS WHAT IT MEANS TO LIVE READY EVERY DAY, PHYSICALLY, MENTALLY, AND TOGETHER.

A shirtless man with tattoos on his chest and arms, with a mohawk hairstyle, looks directly into the camera in a dimly lit room.
Close-up of a calm blue body of water with gentle ripples under a pale sky.
A woman and a man sitting outdoors, smiling and enjoying each other's company during a casual moment, with trees and an overcast sky in the background.
A woman with long wavy blonde hair smiling and looking upwards, with a blurred background of a modern indoor space.
A woman with long, wavy hair in a ponytail, wearing a gray t-shirt and earphones, stands outdoors against a cloudy sky and trees in the background.
People playing a game of Jenga at a table in a living room, with a TV displaying a landscape in the background.
Woman in purple workout clothes sitting on yoga mat smiling outdoors at home
A young man wearing a grey hoodie and a black cap looks down at a fishing reel in an outdoor park setting with trees and autumn foliage in the background.
Two people working on a jigsaw puzzle at a table in a living room.
A young woman with long blonde hair and a beige cap smiling as she attaches a wire to a small electronic device, while a man with short dark hair, seen from behind, wears a gray hoodie and holds a wire. They are outdoors near a vehicle with an open t
A young boy and an older man are playing a game of dominoes at a table in a well-lit room with large glass doors, smiling and enjoying the activity.
A man wearing a black cap, sunglasses on his forehead, and a gray jacket, pointing with his right hand, against a plain background.
Person carrying a beige and black hiking backpack around their waist and a yellow suitcase with stickers, walking outdoors with trees in the background.
Woman practicing yoga outdoors near water, in a plank position on a yoga mat with her eyes closed and a serene expression.
Close-up of a shirtless man with tattoos on his chest and arm, with sunlight highlighting his skin.
A person wearing white athletic shoes standing on a gym floor with sunlight streaming through sheer curtains in the background.
Close-up of a young woman with long dark hair, wearing a black top, looking down with a slight smile at sunset or dusk.
Two people, a woman and a man, walking on a dirt path in a park or wooded area. They are carrying backpacks and hiking or camping gear, with the man holding a yellow suitcase. The woman has a small dog on a leash. Trees surround the path, and a build
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